There’s been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It’s the way you present your business and how the world perceives it. And, importantly, it’s the way your clients remember you when it comes time to make another purchase. Branding encompasses your key marketing messages and tagline, logo, marketing materials, image, and your clients’ complete experience with you from start to finish.

Do you think branding is just for those big companies, like FedEx and Coca-Cola?
No way! Branding is just as important to small business owner like us. By creating a
unique image and message, we tell the world what we’re all about. And if potential
customers like what they see, they’re sure to become money-making clients!

Okay, so you have a great logo, and you use it on your brochure and business card.
That’s a great start to building an image for your company. But, have you taken it
any further? Perhaps you have a unique concept that identifies your company, or a
specific clientele, or a great customer service policy.

However your brand yourself, make sure you’re carrying it over to ALL aspects of
your business. Consistency in your image and message is so important to portray
your company’s vision. When potential clients see your brochure or web site, they
get an idea of your services, your personality, your commitment to them as
customers, and the way you do business. Don’t have an identity crisis by mixing
messages. Stick to one key concept, and do it well!

GETTING STARTED

While branding your business may seem overwhelming, it’s really quite simple! Ask
yourself these questions:

1. “What services or products do I offer?”
2. “What do people think when they hear my name?”
3. “What sets me apart from others in my field?”
4. “What do I want my clients to remember about their experience with me?”
5. “What type of clients do I want to work with?”

By answering these questions, you’re on your way to determining not only your key
marketing message and tagline, but also your choice client and unique position in
your industry.

CONSISTENCY ACROSS THE BOARD
Are all of your connections with your clients consistent? Make a powerful presence
in your industry by incorporating your branding into every opportunity for client
contact:

• marketing materials (brochures, business cards)
• web site
• letterhead and thank you notes
• newsletters and e-zines
• proposals, invoices, receipts, and other forms
• postcards and other keep-in-touch direct mail methods
• presentations, handouts, and report covers
• advertising and media interaction
• thank you gifts
• your 60-second commercial
• voice mail messages and on-hold music
• email signatures
• your personal appearance

Remember, your brand is your promise of the experience that your clients expect
and receive from you! I encourage each of you to take some time this month to
determine and declare your brand. You’ll make it easy for your clients to have a
distinct mental image of you. And not only will your clients better understand your
offerings, YOU will declare your position to yourself, helping with all future
marketing efforts!

Copyright 2005 Time to Organize. All rights reserved.

Sara Pedersen, author of the FREE e-zine “The Marketing Fairy’s Guide to Simple Self
Promotion,” is a professional organizer and marketing specialist. She helps small
business owners make their marketing dreams come true. Sign up today at
http://www.time2organize.net to receive your FREE monthly subscription.

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How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you’re selling anything then you’re a marketer and you should study the biggest successes to follow in their footsteps.

We’ve all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?

Once you’ve created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don’t stop there.

The real money is in building multiple streams of income. Once your brand begins to build you can diversify to create your own franchise. Think Star Wars, Harry Potter, the books for “Dummies.” You don’t have to be a celebrity or an acclaimed author to cash in, but we can definitely learn from them.

Here are some examples:

Britney Spears makes money on CD’s, concert sales, posters, books, movie appearances, TV appearances, videos, Pepsi commercials and other endorsements.

Paul Newman makes money on movies, and makes money for charity on salad dressing, pasta sauce, popcorn, salsa, lemonade, steak sauce, cook books, T-shirts, hats, and sweatshirts.

Mark Victor Hansen and Jack Canfield (The “Chicken Soup For The (fill in a lucrative target market here) Soul” authors make money on a series of books and tapes so large and profitable that they have their own book rack at Barnes and Noble stores everywhere. There are over 35 titles and 53 million copies in print in over 32 languages. What if they would have stopped with the first title and not bothered to expand the money making potential of their brand?

Talk about branding! …and they get other people to send them stories for free so they don’t even write the books. Beyond this, they make money from other books and tapes, public speaking, joint ventures, and seminars.

Robert Kiyosaki (author of “Rich Dad, Poor Dad) makes money from books, tapes, board games, public speaking, seminars, an affiliate program, game events, teleconferences and real estate.

There are limitless possibilities of where you can go in expanding or capitalizing on your brand. Mark and Jack have used their “Chicken Soup” fame to sell unrelated products that are also directed at helping people live the lives of their dreams. Paul Newman is using his fame as an actor to sell food and sauces that have nothing to do with the movies he’s been in.

So don’t limit yourself. As your success builds over time continue to write down new and bigger goals. Imagine what you would do and what products you would create if you were already famous in your field. What would you sell? How would you market? How would you expand your empire?

You are a brand and so is your company. Even before you had a business everyone you came into contact with had an idea of who you were (your brand) because of how you presented yourself. Now it’s time to be aware of the brand your building and make the most of it.

Hey, we can’t all be Britney, but we’re missing the boat if we don’t learn from watching her cash in.

About The Author

Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Grab Your 2 FREE eBooks & a FREE report: “Million Dollar Emails” “How To Start Your Own Traffic Virus” & “The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making…” mail to: webmaster87-5956@autocontactor.com

http://www.NetMarketingMastery.com

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Move over pop star “Posh Spice” Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.

In terms of public relations and effective public relations, their media performance this week in both print and television proves they have the potential to become a truly global brand and rival Posh and Becks on the world stage.

Hewitt, who has undergone a lot of media training has earnings from sponsorship and tennis valued at $13.7 million per year according to the BRW Rich List.

Their personal brand is definitely stronger as a couple because they are opposites that attract, and this is always very seductive for consumers in terms of marketing strategy.

Hewitt’s values of the gritty, anti-establishment, anti-authority fighter appeal to the Australian larrikin in us all, while Cartwright’s youthful, wholesome girl-next-door image provides a balance to this, a component essential to any brand building.

Brands help keep products or services fresh in the minds of consumers - and good marketers and influencers are able to identify what is at the core of a brand.

The outstanding attribute of the Hewitt/Cartwright personal brand is that their values are very authentic and resonate across a wide range demographics, a very clever marketing strategy.

Both are not afraid to show their emotions and this is what cynical consumers want in a noisy, crowded and often over-hyped marketplace, plus their clever use of effective public relations.

Mr Murrell calls this concept Integrity Marketing, where the values of an organisation are aligned with those of its staff and customers.

The fact that both these Australians are so comfortable with who they are in front of the public, whether that’s on a tennis court, in front of a TV camera or doing a photo shoot, means they will appeal to all people, from grandmothers to young kids, and that’s their real marketing appeal as a brand. More information (http://www.8mmedia.com/)

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom’s blog at http://www.8mmedia.blogspot.com.

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You’d have to labor to shield yourself from the power of Branding; it’s hard to
avoid it in today’s business and social climate. Even in the backwoods of very,
very small-town America, you couldn’t emancipate yourself from the in-your-
face concepts of Branding messages from all over the world. Even in
conversations that don’t discuss it (and those are becoming few and far
between), Branding is present. On television, in the supermarket, at the movie
theater, in your car, Branding is constantly with you. If you’re in business-any
business-you are involved in Branding in some way. If you are a sole
proprietor, you may, yourself, be a brand.

It is no longer enough to simply be the best-or even the best-selling-product
on the market. It has become necessary to establish a brand identity, which can
lead to additional products, deeper market share, and expanded consumer
loyalty.

As Cable Neuhaus, editor in chief of Folio magazine, says: “Branding is so
paramount. A car to many, many people is an extension of themselves. It’s an
extension of the way they see themselves. Relatively few people go down to the
dealership that’s closest to their home and say, ‘What can I get for $22,500?’
That’s not the way people buy cars for the most part, and that’s the reason the
car companies spend billions of dollars worldwide, in all likelihood, on the
Branding enterprise. GM just fired the guy who’s in charge of Branding because
they feel he wasn’t very successful there. They have a succession of car lines
and you can move up the lines: Chevy, Pontiac, Buick, Cadillac. There isn’t all
that much difference between a Buick and a Pontiac; they’re usually built on the
same frame. The difference is how they market themselves to the audience.
Pontiac is ‘We build excitement.’ Buick is ‘American luxury.’” In the world of
public relations, where I work to brand some of today’s hottest stars, it’s
virtually impossible to avoid talking about Branding.

Working in Hollywood for
20 years, I’ve never heard the kind of buzz around a concept that I’ve
experienced with Branding. Everyone is looking for the key to the concept;
everyone is saying the word, although most have misconceptions about its
meaning.

The problem is, only the select few people know what Branding really is. And
even fewer understand the essential role public relations plays in the Branding
process. As Duane E. Knapp, president of BrandStrategy, Inc. and author of The
Branding Mindset, says: “Most people do not have a clue what brand means.
The common misconception is that brand is hype. They have this concept that
one of the ways to be a successful brand is that you’ve got to hype the brand,
you’ve got to have a lot of activity, a lot of communications, a lot of
advertising, which is the antithesis of the true concept of brand. I think [PR] is
the most important role. The company should decide what their promise is. If
you don’t have a brand promise, you have nothing, and it’s not the advertising
tagline. It’s what the employees and the company promise to consumers. It’s
not a promise unless it’s written, unless every single employee in the company
can tell you what they have to do to deliver that promise. They might not be
able to recite the exact two or three sentences, but for example, at L.L. Bean,
they know that there is no such thing as an unhappy customer.”

“I think (public relations) is a massively important, and even more massively
under-leveraged, role in the Branding process. I don’t think people fully
understand the value of setting up an interview with a major magazine or
somebody else endorsing your brand. 3M talks about how you perceive your
brand in three different ways: one, ‘customer satisfaction,’ two, ‘would you buy
the brand again,’ and three, ‘would you recommend it to a friend.’ I look at PR
as an analog to ‘would you recommend it as a friend.’ “

-Scott M. Davis, managing partner of PROPHET’s Chicago office and co-author
of Brand Asset Management

It’s impossible to look at Branding without the public relations perspective,
and my business happens to be public relations. In doing business with high-
profile celebrities from Barbara Streisand to Fleetwood Mac, Demi Moore to
Kareem Abdul-Jabbar, Charlton Heston to Michael J. Fox, and corporate clients
like Pizza Hut, I deal with concepts like advertising, marketing, market
research, and sponsorship. Public relations is part of all those disciplines. And
since public relations is, we’ll discover, an integral part of the Branding
process, I have a unique perspective on the business of Branding. I work with
people who create and perpetuate some of the most successful brand names
and brand identities. I’ve worked with the highest-level actors, actresses,
entertainers, directors, and Hollywood insiders, all of whom strive to become
brands and some of whom have done exactly that with unparalleled success.

I know the advertising executives and marketing professionals who create
brands, and I know the editors, producers, studio executives, and television
moguls who present them to the public. In fact, you’ll read about their
experiences and hear their opinions throughout this book. They’ll help me to
explain why some things work and others don’t. It’s not alchemy; it’s not
voodoo. There may be magic involved, but magic is usually the product of
intense drudgery, endless practice sessions, and just a touch of inspiration.
Branding isn’t the wave of a magic wand; it is a discipline that can be taught
and learned. It can be practiced and examined, discussed and analyzed. The
better it is understood, the more successfully it will be utilized.

There will also be a total Branding experience: the creation of a fictional brand
of ice cream that we’ll see grow from an idea into a full, mature brand through
the best use of public relations practices. The concept of the product, the
name, the presentation, and the advertising and marketing will all be
influenced and shaped by the uses of public relations. The brand win emerge
through its promise to the public, and through the way that promise is
communicated and reinforced. That is pure public relations.

The journey we’re about to take will be a fascinating one. We’ll examine
brands that are practically sacred in many households, and discover how they
got that way. We’ll look at the most inspired choices and biggest Branding
mistakes ever made. And through it all, we’ll keep an eye on what you can do
to use public relations techniques to help create that once-in-a-lifetime brand.

Michael Levine is the founder of the prominent public relations firm Levine
Communications Office, based in Los Angeles. He is the author of Guerrilla PR,
7 Life Lessons from Noah’s Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media,
without going broke. http://GuerrillaPR.net

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Conjoin people’s chief leisure actvities and you’ll unearth something that’s called a sportsbook. Seriously: what could feasibly be more imaginative… If you visualize a troop of sports fanatics rooting for any given local team, and frequently wagers are bound to be arranged in tandem with the rumpus. Avid to participate in of the exhilaration, bystanders often aspire to figure who will prevail in the approaching match. Put together, all of this will develop into a nice and amicable match named sportsbook.

Learn to play olympic sports bet now!

Conceded that it might easily seem to be addictive, but, rather sportsbook betting is really only diverting and to team up with fellow fans. Here, you’ll be able to bet a any negligible quantity of moolah and still have an amazing time. Further to this, here are many basic instructions to help you get started sportsbook betting.

If you want to place a bet, I would advise you drop by at a sportsbook, that’s to say a place which tenders sportsbook. In the USA, there’s currently four states where to do sportsbook betting in a legitimate manner, but beyond legal you can try it anywhere you like so long as you can pin down a bookie AND you’re of legal age. Included sports activities you can bet money on are professional including college class basketball & football, professional hockey, professional hockey, including horse and dog racing. You’ll be able to bet on the global combined score of a competition or game, in what round a given competitor will be vanquished, and even if a tossed coin in a competition or game lands either heads or tails.

The sportsbook company bank on the science of statistics make it easier for you choose which team you feel is most likely will prevail. There is the balance, in other words lead in points tallied to a losing club expected to fail by a specified number points. Obviously, this describes the bookie’s system of organizing even stakes for a sportsbook. E. g., we could choose to risk money on a competitor expected to fail and and still win that wager so long as the club is actually beaten by a specified number of points.

As can be expected, there are so many differing forms of antes- straight, teasers etc., the straight bets, where all you have to do is to pinpoint the side which you feel is most likely to win or lose being the most prevalent in sportsbook betting.

Why not take a stab at it, and enjoy the recreation at the same time… Simply take care that you won’t get seized and use up your entire retirement fund frivolously. Because you will most likely find yourself contrite for life.

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Blue Skies Careers have compiled an excellent reputation targeted at providing very good quality personnel recruitment services. They do ensure every one of Blue Skies Careers’ clients can have access to a large number of the most talented canditates in just the press of a button.

The recruitment agents are experts within various different industries including marketing, PR and sales promotion. The recruitment consultants believe the recruitment agency to be very different in comparison to other personnel recruitment agencies; the recruitment agents try to ensure that Blue Skies constantly enjoy a perfect realisation of exactly what the company is looking for, the company are also likeable by their experience to inform the clients and marketing personnel about their special necessities. This arises from the fact that the business use expert recruitment agents that have worked in the advertising industry, bringing along with them knowledge and experience.

Advertising has become one of the most celebrated job trades to join into after further education and each and every kind of further qualification. Along with a trade such as marketing it could also be extraordinarily hard to enter straightaway unless you have been opportune enough to have the correct connections. This can also be the reason why advertising recruiters have become thus hot; their assistance can also be needed to start the trade and also get desirable attainable vacancies.

Blue Skies source their marketing candidates both offline and online via their site. The business site makes it painless for marketing candidates to find available positions and also apply immediately via the site. There are also lots of distinguished features to 5 approach and these include; Developing an unclouded interpretation of the clients wants, Supplying in depth reports for all retained assignments, providing timely data during the marketing recruitment period.

Blue Skies’ knowledge of working along with a large number of the worlds very best companies and also agency networks has helped Blue Skies to become a market leader. Blue Skies recruit for both renowned market figures and little independent start ups. Should you be looking for a marketing recruitment agency, then visit the the Blue Skies site. They have dealt with marketing recruitment for quite some time, and so will be able to assist with your needs.

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The common pattern for loss of hair in lads is the receding hair line on the forehead that shows a w shape. The top of your head may also start to become thin and become finer. Hair loss in patches does not tend to show in gents.

Hair grows on average 1 inch every 2 months, each hair follicle will last around three to six years and then drops out. Once the lad’s hair falls out a new hair strand takes its place. With genetic baldness once the human hair falls out the hair doesn?t come back. Get expert assistance in hairloss from Advanced Hair Studio now.

Each strand of hair sits in a follicle in your scalp, over the course of time the follicle in men can tighten and result in less hair or no hair at all. The reason for male pattern baldness is still not proven and can be related to hormones or genetics. Although the strand might get smaller they are still living.

Hair loss might often cause loss of self esteem in men and luckily there are terrific hair regrowth treatments available now that will help reduce loss of hair and develop incredible hair regrowth. These include minoxidil which is a brilliant head lotion treatment applied directly on your scalp, this hair loss treatment is shown to slow down hair loss and even produce new hair growth, now that is phenomenal. Once you stop this treatment the hair loss will then begin again.

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