Transmission Wire

Adapting to change is the way most companies survive in economic downturn. BCBG is adapting quite nicely to the accessories market with the addition of BCBG eyeglasses and sunglasses. Known for wild fashions and red carpet stunners, Max Azria has expanded his empire by offering prescription eyeglasses.This expansion has proven not only profitable for the design house, but a great find for fashionistas everywhere looking for head to toe fabulousness.

The acronym BCBG stands for ‘Bon Chic Bon Genre’, which, in French, translates to “good style good attitude”. Max Azria uses this as the name of his company. With the name and logo contrived by Lubova Azria, wife of the iconic designer, BCBG is truly a labor of love. The designer fuses European sophistication with American spirit to his signature collection of women’s apparel and accessories including perfume, handbags, shoes, and now eyewear.

The new line of BCBG eyeglasses is available online. Although the general look of the prescription eyewear is less daring than what fans would normally expect from the accessories line, it still inspires a modern sophistication that the brand is ultimately known for. The look of the new line adds a cosmopolitan, well-rounded feel that compliments the rest of the collection.