Transmission Wire

the marketing industry for a long period of time has been a sort of black art with a far from transparent ROI, and the reason for this is very simple: Clients rarely know for sure who sees their ads, and not least if the ads have any influence on anyone or not. This is something that CEO of ADS Media Xavier Buyse wants to change. Even though businesses spend a a huge amount of money every year on advertising, those ads often end up being irrelevant to the people who see them. On average, Americans are subject to some 3000 essentially random sales pitches every day. Two-thirds of consumers canvassed in a huge market research study said they felt “constantly bombarded” by ads, and lots said the adverts they are exposed to have little or no engagement value.

his is evident in the amount of other mobile phone manufacturers developing their own answer to the iPhone. However no one has yet being able to launch the all encompassing ‘iPhone killer’ up until now, with even Googles answer the G phone which runs on the open platform Android not being able to compete. One question which should be posed is whether an explosion in advertising on mobile devices could perhaps hinder the growth of the market as a whole as people become resentful of ever more ingenius ways advertiser flog their wares. At this stage the market is still in its early days and mobile ads are not completely intrusive, usually just consisting of a small amount of text at the top of the screen.

In a very small amount of time Apple has moved thirty million iPhones. 000 applications in the iTunes store and the public have installed over 1.8 billion of them, creating the ideal foundations for marketers and advertisers. Mobile is an industry which is relatively closed and unclear to the outside and a far cry from the more open environment enjoyed by the advertising industry. The irony is that it is the power of targeting consumers directly that is bringing in the brands to a space that fails to communicate.

Marketing on the phones of today is in for a great looking time ahead; a fact which has not missed ADS Media’s CEO Xavier Buyse forecasting all the way to 2014, and the space for advertising on mobile devices is forecast to develop by the tune of $2 bn per year. Mobile marketing has shown some really fantastic growth through all of 2008, and 2009 so far in an overall declining advertising market.

Since we never leave home without our phone, the The ubiquitous iPhone promises to be the new digital wallet, giving us the opportunity to show off music photo and video at any time anywhere.